Marketing Strategies

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Marketing Strategies

  • J.D. Powers & Associates rated Coldwell Banker "Highest Overall Satisfaction for First Time Home Buyers & Sellers" among national full service real estate firms.
  • Our premier strategy to best serve your needs is our affiliation with Coldwell Banker Real Estate Corporation. With over 114,000 agents in 3,300 offices, in 49 countries your
  • needs can be directed to all of North America and many parts of Europe and Asia. Our alliance creates the ultimate in professional real estate services whether buying or selling.
  • Virtual Tour Gallery on our web site and a featured property of the week
  • Coldwell Banker On Location is the first Real estate channel on YouTube - Video topics include:
  • Agent videos
  • Office videos
  • Video listings
  • Community videos
  • Smart tips and news related videos

  • Printed ads in the Beaumont Enterprise, Silsbee Bee, Lake Houston Sentinel and the Houston area Star Courrier, as well as, The Real Estate Book.
  • Full time Relocation and R.E.O. service department providing relocating buyers for our properties
  • The area's only full time certified real estate training & marketing director
  • Brochure boxes, direct mail, and target marketing campaigns
  • Open Houses - The first Sunday of each month homes are open for tours 2:00 - 4:30
  • Multiple Internet Web Sites featuring homes for sale, agents, local and company information. Forbes Magazine rated COLDWELLBANKER.COM "One of the Best of the Web"
  • Fully staffed offices plus 24 hour routing of calls
  • Full page Ads in the Beaumont and Pt. Arthur Newcomers Magazine
  • Area Chamber of Commerce map and website link
  • Homebuying guidebook distributed throughout area and in relocation packets
  • National and Local Television advertisements ~ Showcase Homes on cable and network channels during prime time.
  • Leadrouter - 24 hour lead monitoring service
  • Use a multi-screen approach to reach the new generation of buyers:
  • The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.
  • The first to have listings on GPS
  • Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search
  • Listings distritbuted to over 20 sites, including:
    • Realtor.com
    • Google
    • AOL Real Estate
    • Yahoo Real Estate
    • The Real Estate Book online
    • Homes.com
    • Cyberhomes.com
    • Enormo
    • Frontdoor.com
    • HomeFinder.com (formally Homescape)
    • Oodle
    • Openhouse.com**
    • Trulia.com
    • Zillow.com

 

 

 

 

 

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